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Online Behavior

US Omni-Channel Shopping Activity By Category, October 2014 [CHART]

On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.

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Email Open & Click Rates By Subject Line Length, 2013 [CHART]

Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.

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Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.

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Mobile Share of Online Video Views, 2012-2014 [CHART]

Mobile now accounts for more than one-quarter of online video views.

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The Internet Spec Sheet [INFOGRAPHIC]

Let this infographic by SumAll and Buffr (via AdWeek) server as your cheat sheet to the length of stuff online.

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Frequency With Which Millennials Use Businesses' Mobile Sites, June 2014 [CHART]

Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.

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Millennials' Attitudes Toward Mobile Devices, June 2014 [CHART]

Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.

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American Travelers Who Would Use A Home / Lodging Rentals Service, April 2014 [CHART]

Among the 29% of leisure travelers who had heard of home rental services, respondents were split on whether or not they would use them, with answers skewing slightly toward the negative.

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Familiarity With Home / Lodging Rentals Services, May 2014 [CHART]

Just 8% of US leisure travelers had heard of and used a home and lodging rentals service such as Airbnb or HomeAway.

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Video Gamers By The Numbers [INFOGRAPHIC]

This infographic by GDreamers illustrates some facts and figures about Americans who play video games.

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