Online Behavior
Attitudes Toward Social Commerce By Age, August 2014 [TABLE]
Despite many showing a desire for security around social purchases, about one-quarter of respondents said they wouldn’t hold back from buying via social.
Read MoreFactors That Would Increase The Likelihood Of Social Commerce, August 2014 [TABLE]
Just 5% of US adult internet users had made a purchase on a social network such as Facebook, Twitter or Pinterest.
Read MoreAmericans Who Like Geographically-Relevant Mobile Ads, 2012 & 2014 [CHART]
The majority (51%) of US mobile device users agreed that they liked mobile ads with geographically relevant info.
Read MoreMobile Geo-Based Ads By Accuracy Of Location, Q2 & Q3 2014 [CHART]
Hyperlocal campaigns grabbed the largest share of accurate ad impressions served in the US in Q3 2014, at 46%.
Read MoreConsumers Who Prefer Discounts vs Free Shipping By Age, Q2 2014 [CHART]
Age played a big role in whether US internet users preferred a percentage discount vs. free shipping.
Read MoreeTailers' Most Effective Customer Incentives, July 2014 [CHART]
Percentage discounts led the pack as the most effective customer incentive.
Read MoreMobile Tech Omnichannel Retailers Use For In-Store Experiences, Q1 2014 [CHART]
The push for omnichannel retailing is driving personalization in the real world.
Read MoreMost Helpful Information In Search Results, October 2014 [CHART]
3 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores.
Read MoreMarketing Channel Integration, October 2014 [CHART]
On average, only 45% of digital marketers integrate any two channels.
Read MoreTrust In News Media Types By Generation, October 2014 [CHART]
American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately.
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