Online Behavior
How Consumers Find Coupons, May 2014 [CHART]
Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.
Read MoreConsumers' Top Benefits Of Newspaper Inserts, May 2014 [CHART]
39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.
Read MoreInsurance Policy Holders Social Media Activity Related To Claims, November 2014 [CHART]
Some 21% of property and casualty insurance policy holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences.
Read MoreTop Mobile Best Practices Marketers Plan To Adopt, November 2014 [CHART]
Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%).
Read MoreShare Of Clicks By Search Ad Position & Device, September 2014 [CHART]
The top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops.
Read MoreMillennials' Top Social Sharing Channels, April-July 2014 [CHART]
Facebook leads among Millennials (18-34) and the general population, representing 55% of content shared to social channels by the former and 70% by the latter.
Read MoreAffluents' Mobile Phone Activity By Age Group, November 2013 [CHART]
The big surprise in affluents’ media usage is the way older and younger age groups access media.
Read MoreAffluents' Weekly Time Spent Online, July 2014 [CHART]
Affluents are using digital devices to go online for long periods each week.
Read MoreB2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Read MoreGlobal Management Execs' Plans For Improving Partnerships, Q2 2014 [CHART]
Execs voiced several plans for improving their networking, partnership and sourcing of growth opportunities in order to see more success.
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