Online Behavior
Trustworthy Vendor Website Features According To Small Business Owners, September 2014 [CHART]
Nearly 70% of respondents said an independent review of a product or service on a vendor’s site would make them most likely to trust the company.
Read MoreMost Helpful Information Source For Small Business Owners' Major Purchase Decisions, September 2014 [CHART]
Fully 53% of respondents said testimonials gave them more confidence than case studies.
Read MoreMobile Voice Search Activities By Age Group, September 2014 [CHART]
55% and 41% of US teen and adult smartphone users conducted voice search daily, respectively.
Read MoreWhere People Use Virtual Personal Assistants, June 2014 [CHART]
Just over three in 10 Americans consulted a virtual personal assistant while they were on the move.
Read MoreDemographics Of Virtual Personal Assistant Users, June 2014 [CHART]
56% of US adult smart phone users have used a virtual personal assistant.
Read MoreSources Mobile US Hispanics Use To Research Products, August 2014 [CHART]
53% of Hispanic mobile buyers looked for online product reviews on their smartphones and tablets.
Read MoreProducts Purchased By Mobile Hispanic Buyers, August 2014 [CHART]
US Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet.
Read MoreSearch Advertising Performance: Desktop vs Mobile, Q2 2014 [CHART]
Nearly two-thirds of global marketers polled by Kenshoo in Q2 2014 said mobile search underperformed compared with desktop search campaigns.
Read MoreUS Desktop vs Mobile Search Users, 2014 & 2018 [CHART]
eMarketer estimates that 40.7% of the US population will use a mobile phone to search the internet at least once per month in 2014.
Read MoreTypes Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]
29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.
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