Online Behavior Archives - Page 128 of 499

Video Ad Completion Rates, Q3 2014 [CHART]

While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users.

Tweet Frequency Top Companies, Q3 2014 [CHART]

98 of the Interbrand 100 companies have a Twitter account, and 94 tweet at least once a day.

B2B Buyers' Online Research By Channel, October 2014 [CHART]

Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.

Personalization's Effect On Channel Conversion Rates, November 2014 [CHART]

32% of marketers have experienced a major lift in search engine marketing conversion rates since implementing personalization.

Women's Concern Over Privacy, November 2014 [CHART]

More than one-third (35%) of American women report having become more concerned about their online privacy over the past year.

Consumers' Relationships With Brands, October 2014 [CHART]

45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.

Video Viewing On Tablets, October 2014 [CHART]

Table ownership increased from 40% in 2013 to 50% in this year’s study.

Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

Thanksgiving Social Media Chatter [INFOGRAPHIC]

This infographic from Viralheat examines more than 150,000 tweets and updates about “Thanksgiving dinner” and illustrates the social media discussion about the holiday.

Types Of Content Young Millennials Share On Social, August 2014 [TABLE]

Those ages 13 to 22 were most likely to post pictures of themselves (60%), with photos of friends and family the second most popular content type.