Online Behavior Archives - Page 121 of 499

Showrooming vs Webrooming On A Smartphone, October 2014 [CHART]

Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.

iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.

B2B marketers pointed to video as one of the top three most effective content marketing techniques.

90% of US agency planners’ media plans that included DPB had been approved in 2014.

60% of US consumers ages 35 to 49 used medical or health-related websites to research symptoms.

79% of Gen Xers used the internet to find information about medical conditions or drugs.

71% of American workers use desktop computers to get work done in the office.

The top priority going into 2015 is the greater use of analytics in order to optimize communications.

Few videos were watched to full completion during Q2, reports Adobe.

A slim majority of marketers and salespeople say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening.