Online Behavior
Use Of Artificial Intelligent Chatbots [CHART]
Artificial intelligence (AI) may be catching on with marketers, but their adoption of AI chatbots has been slow going. Just 7% of marketers said they currently use AI-powered chatbots.
Read MoreWhy People Shop At Amazon [CHART]
People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience. And yet these same factors – particularly prices and free shipping – would also help shoppers purchase from another retailer, according to the study.
Read MoreMarketers' Confidence In Customer Experience Elements [CHART]
User experience (UX) design is the most challenging aspect of the customer experience to master, and marketing and e-commerce professionals from around the world have lost some confidence in their UX design ability.
Read MoreDayparting On Facebook, Instagram & Twitter [INFOGRAPHIC]
This infographic by Unmetric is based on an analysis of 100 U.S. brands and their social media activity, illustrating the best time to post on Facebook, Instagram and Twitter. Keep in mind the mileage will vary and the best approach is to pay close attention to when your audience is active on these platforms.
Read MoreEmployee Advocacy Programs [INFOGRAPHIC]
This infographic from EveryoneSocial illustrates the factors involved in building an employee advocacy program.
Read MoreMultitainment Users By Device, 2015-2019 [TABLE]
The simultaneous use of second-screen devices—smartphones, tablets and desktops/laptops—while watching TV has increased year to year and will continue through at least 2019.
Read MoreAwareness Of Biometric Technologies [CHART]
Many consumers are likely not running out to buy a device with biometrics because such devices are pricey. Indeed, Apple’s iPhone X is the manufacturer’s most expensive device to date.
Read MoreWhy People Stream Video [CHART]
The dramatic rise of Netflix and other over-the-top (OTT) video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.
Read MoreVisual Marketing [INFOGRAPHIC]
This infographic from iScribblers illustrates five ways humans are wired for visual stimuli.
Read MoreSocial Media Engagement Best Practices [INFOGRAPHIC]
This infographic from Micro Creatives highlights best practices for social media engagement on Facebook, Twitter, Instagram and YouTube.
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