Online Behavior
Primary Social Channel In Which People Discuss Current Events, Q3 2014 [CHART]
On regular news days, desktops account for the same amount of content sharing as smartphones—43%.
Read MoreTop Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
Read MoreHow & Where People Use Mobile Apps, November 2014 [CHART]
70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.
Read MoreBrand Recommendations Prompted By Mobile Web Experience, November 2014 [CHART]
80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.
Read MoreClosed Accounts Due To Privacy Concerns By Country, November 2014 [CHART]
Some 22% of US consumers report having closed an account due to data-privacy concerns.
Read MoreOnline Shopping Behavior By Time On Site, Q3 2014 [CHART]
A slight majority of purchases are made within the first 15 minutes of a shopping session.
Read MoreTop 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Read MoreMobile Streaming By Age Group, December 2014 [CHART]
Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.
Read MoreConsumer Electronics Purchase Intent, December 2014 [CHART]
8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them.
Read MoreVisitors To Travel Content By Device, July 2014 [TABLE]
61.1 million consumers were expected to look up information prior to a trip via a mobile device this year—representing 47.4% of digital travel researchers.
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