Online Behavior
US Social Network Adoption By Gender, December 2014 [CHART]
Only 15% of US adults say they are not a member of any social networks.
Read MoreMost Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Read MoreHoliday Desktop eCommerce Spending, December 2014 [CHART]
Retail e-commerce spending from desktops exceeded $2 billion for the first time on Cyber Monday, representing a 17% year-over-year rise.
Read MoreTop Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]
Social media, cited by 93%, was the top content tactic nonprofit professionals used.
Read MoreNonprofits' Content Marketing Goals, 2013 vs 2014 [TABLE]
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.
Read MoreDoubts/Concerns Over Bitcoin By Age, July 2014 [TABLE]
Nearly half (48%) of US internet users were concerned about potential fraud with virtual currencies like Bitcoin.
Read MoreTop Reasons People Are Not Interested In Digital Currencies, August 2014 [CHART]
Internet users in North America who hadn’t used digital currencies cited a lack of information as the top for not doing so.
Read MoreHow People Respond To Online Harassment, June 2014 [CHART]
40% of US internet users polled had fallen victim to some form of online harassment.
Read MoreHow People Respond To Trolls, October 2014 [CHART]
Nearly one-fifth of respondents claimed to have been trolling victims.
Read MoreParents' Monitoring Of Kids' Online Activity, October 2014 [CHART]
Nearly seven in 10 parents of 6- to 9-year-olds keep a close eye on what their kids are doing online.
Read More