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Online Behavior

US Tablet Video Viewers, 2013-2018 [TABLE]

The size of the US tablet video-viewing audience is nearly as large as that of the smartphone video-viewing audience.

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Top Devices Used To Stream Video, June 2014 [TABLE]

Laptop computers were the most common device used to stream videos.

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Devices Used To Watch Online Video, 2013 vs 2014 [CHART]

The most common screen for digital video consumption is the traditional desktop or laptop.

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Increased Mobile Activities Due To 4G Adoption, July 2014 [CHART]

When a July 2014 Deloitte study asked subscribers in the US about which activities they conducted more frequently via their mobile networks since signing up for 4G, 33% said they watched more video.

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US Mobile Newspaper Audience Growth By Demographic, October 2014 [CHART]

Mobile newspaper website usage was basically even for 35- to 44-year-olds, but much higher growth among older women.

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American Online Newspaper Website Visitors, 2013-2014 [CHART]

Total unique visitors to US newspaper websites rose 17% year over year to 166 million, compared with 142 million in October 2013.

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Global Tablet Users, 2013-2018 [CHART]

More than 1 billion people worldwide will use a tablet in 2015.

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Mobile In-Store Research By Category & Device, March 2014 [CHART]

The desktop remains the device where even consumers with mobile devices spend the majority of their time when researching auto.

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Share Of Time Spent Consuming Content On Mobile By Category & Device, March 2014 [CHART]

Mobile remains an area of distinct opportunity for dealer innovation, especially as consumers have yet to fully integrate mobile into the buying process.

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Manual vs Automated Personalization, October 2014 [CHART]

About 45% of client-side marketers as well as agency professionals used an even mix of tech and human involvement.

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