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Online Behavior

Consumer Attitudes Toward Apple Pay, November 2014 [CHART]

Nearly three-quarters of consumers said using Apple Pay was easier than checking out with a debit or credit card.

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The Deep Web [INFOGRAPHIC]

This infographic from WhoIsHostingThis explains the various aspects of the deep web.

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US Social Media Ad Spending By Type, 2014-2019 [CHART]

US native social media ad spending is expected to reach $18.4 billion in 2019, over 240.7% more than the $5.4 billion estimated for 2014.

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Pinterest Demographics, September 2014 [CHART]

Females likely accounted for a lot of Promoted Pin interaction.

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Frequency With Which People Click On Sponsored Social Posts, November 2014 [CHART]

Among US social networkers ages 13 to 64 who used Pinterest (30% of respondents), 33% said they clicked on promoted content at least weekly.

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How Often People Tap App Links That Lead To Mobile Sites, December 2014 [CHART]

33% said they used mobile sites and apps with about the same frequency.

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Influential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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How College Students Prefer To Get Information About Products & Services, October 2014 [CHART]

Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.

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How Grandparents Communicate With Their Grandchildren Online, November 2014 [CHART]

68% of US baby boomer and senior internet users owned a PC and 65% had a laptop.

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Use Of Mobile Apps To Make Purchases, October 2014 [CHART]

Among the 40% of US internet users who had a shopping app on their mobile phone or tablet, fewer than 40% used such apps to make purchases.

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