Newspaper Advertising
Global Ad Spending Growth By Medium In 2014 [CHART]
Global ad spending will increase by 5.2% this year, a significant uptick from the predicted growth of 3.2% for 2013, but a slight cut from a prior forecast of 5.4% growth.
Read MoreSMBs' Perceived ROI Of Traditional Media Advertising, January 2014 [CHART]
Newspapers (32.2%) and direct mail (31.7%) are the traditional media most commonly used by SMBs for advertising and promotion,
Read MoreChange In Ad Spend By Medium, Q3 2013 [CHART]
Total ad expenditures in Q3 were down 1.9% year-over-year, an unsurprising result given last year’s outlays on the Summer Olympics and political campaigns.
Read MoreGlobal Ad Spending Share By Medium, 2013 vs 2016 [CHART]
ZenithOptimedia predicts mobile advertising will generate more new ad spending ($31.8 billion) than TV ($29.8 billion) from this year through 2016.
Read MoreLocal Advertising Revenue Shares By Channel, 2013 [CHART]
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
Read MoreReasons American Hispanics Decided To Shop For A New Car, July 2013 [CHART]
The top three reasons why US Hispanic shoppers decided to shop for a new vehicle were compelling incentives, the need for a new vehicle and low monthly payments.
Read MoreGlobal Ad Spend Growth By Medium, H1 2013 [CHART]
Global ad spending across major media grew by 2.8% year-over-year in the first 6 months (H1) of this year, with faster growth noted in Q2 (3.5%), particularly in June (5.8%).
Read MoreTravel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]
Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.
Read MoreChange In Ad Spending By Media, Spring 2013 [CHART]
Nearly two-thirds of US advertisers expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.
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