Newspaper Advertising Archives - Page 6 of 15

Global Newspaper Circulation & Advertising Trends By Region, 2013 [CHART]

Print newspaper circulation around the world actually increased by 2% year-over-year in 2013, as gains in Asia and Latin America offset losses in other regions.

US Advertising Market Sizes By Medium, 2013 v. 2018 [CHART]

TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues.

US Traditional Advertising Outlook, 2013-2018 [CHART]

The consumer magazine market in the US is estimated to be valued at $24.6 billion as of 2013, and will remain essentially flat through 2018, when its value is projected to be $24.7 billion.

Types Of Ads Nordic Residents Most Trust, February 2014 [TABLE]

Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.

Ad Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]

Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.

US Ad Revenue Forecast By Medium In 2014 [CHART]

US media advertising sales are expected to grow by 6% this year, a figure revised upwards from a previous forecast of 5.5%.

US Local Media Revenue Forecast, 2013 & 2018 [CHART]

Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.

Global Marketing Budget Sentiment By Medium, April 2014 [CHART]

Not surprisingly, digital (excluding mobile) marketing budget expectations have been rapidly increasing throughout the first 4 months of the year, although it’s surprising to see them slightly exceed mobile budget optimism.

Ad Spending In Sweden By Media, 2013 [TABLE]

Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.

Consumption-Adjusted Ad Spend On Major Media, 2010-2014 [CHART]

US advertisers are projected to spend 7 cents for every hour a US adult spends on connected mobile activities this year.