Newspaper Advertising Archives - Page 5 of 15

Change In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]

US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.

How Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]

52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.

US Ad Spending Forecast By Medium, 2014 vs 2015 [CHART]

US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005.

Changing Marketing Media Mix, August 2014 [CHART]

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

Top B2B Advertisers’ Spending Trends, 2013 [CHART]

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.

Types Of Advertising To Which College Students Pay Attention, July 2014 [CHART]

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

Total US Ad Spending Share By Media, 2012-2018 [TABLE]

US adults will spend an average of 2 hours 51 minutes per day with mobile devices this year.

Consumer Attitudes Toward Ads, June 2014 [CHART]

Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives.

Change In Ad Spending By Medium, Q1 2014 [CHART]

Total ad expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending.

German Ad Spending By Media, 2010-2013 [TABLE]

German ad spending is expected to rise 2% in 2014.