Native Advertising Archives - Page 4 of 5

Branded Content Spending Trends in 2013 [TABLE]

Corporations spent on average 37% share of their marketing budgets this year on branded content.

Most Effective Native Ad Formats, November 2013 [CHART]

While more publishers (62%) have experience with native ads than brands (41%) and agencies (34%), each group intends to use native ads more in the next year.

Top Metrics Used To Measure Native Advertising, June 2013 [CHART]

The majority of US marketers used engagement to measure native advertising.

Branding Effectiveness Of Native Mobile Advertising, August 2013 [CHART]

Nearly all respondents reported that native ads were very or somewhat effective at branding.

Ad Pros Who Buy Native Mobile Advertising, August 2013 [CHART]

Nearly half of US ad professionals surveyed by Sharethrough in August 2013 said they had used sponsored posts for online-only content distribution.

Native Advertising & Content Creation Spending Plans, September 2013 [CHART]

Roughly 2 in 3 marketers and agencies surveyed indicated that they are somewhat or very likely to spend on native ads and content creation in the next 6 months.

Native Mobile Ad Performance, Q2 2013 [CHART]

An analysis of mobile expandable banner ad performance indicates that native mobile ad formats delivered an average expansion rate/click-through rate of 1.37% during the second quarter of this year.

Top Definitions Of Native Advertising, June 2013 [CHART]

Nearly all publishers say native advertising is “integration into the design of the publisher’s site and [an ad that] lives on the same domain.”

Publishers Offering Native Advertising, June 2013 [CHART]

Nearly three-quarters of polled US publishers said that they already offered native advertising on their site, and another 17% said they were considering offering it this year.

Consumer Awareness Of Native Advertising, May 2013 [CHART]

Asked if they had ever heard of native advertising, fully 85% of respondents answered in the negative.