Multichannel Marketing
Marketers' Real-Time Marketing Plans By Channel, April 2013 [TABLE]
Email was the No. 1 channel where marketers sent out real-time personalized messages, used by 55% of respondents.
Read MoreImportance Of Dynamic, Personalized Content By Channel, July 2013 [CHART]
About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance.
Read MoreCollege Students' Multitainment Activities, February 2013 [CHART]
The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.
Read MoreTop Obstacles To Omnichannel Strategies, June 2013 [CHART]
A sizable majority of retailers believe that multi-channel customers are either significantly (47%) or slightly (29%) more profitable than single-channel customers, something consumers themselves appear to agree with.
Read MoreOmnichannel Marketing Benefits, June 2013 [CHART]
60% of respondents said that omnichannel efforts can drive a great deal of value in brand marketing and brand awareness, with another 33% saying the efforts can drive some value.
Read MoreEmail Volume Variance By Industry, Q1 2013 [CHART]
Email volume increased by 11.6% year-over-year in Q1, following a 5.4% year-over-year increase in Q4.
Read MoreMarketing Attribution Channels, October 2012 [CHART]
Email and paid search are some of the easiest channels to include in attribution programs.
Read MoreTop Marketing Analytics Objectives In 2013 [CHART]
Some 28% of marketers worldwide indicated that measuring attribution across channels is an important analytic objective in 2013.
Read MoreExperience With New Online Marketing Tactics, December 2012 [CHART]
Nearly 70% of respondents described their experience level with responsive design as average or better.
Read MoreMost Effective Lead Generation Tactics, April 2013 [TABLE]
When it comes to measuring leads, the greatest percentage (42%) of B2Bs used multichannel attribution, giving weight to various marketing channels that helped generate a conversion.
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