Multichannel Marketing
Multi-Device Users & Switching Behavior, March 2014 [TABLE]
6 in 10 online adults in the US and UK use at least 2 devices every day, while one-quarter in the UK and one-fifth in the US use 3 devices daily.
Read MoreEmail Subject Line Personalization Linked To Higher Open Rates, February 2014 [CHART]
Emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%).
Read MoreWhere Retailers Plan To Invest In Loyalty Marketing, April 2013 [CHART]
Retailers in North America were eyeing up increased investment in a host of loyalty marketing-related areas.
Read MoreMarketers’ Single Most Exciting Opportunity For 2014 [CHART]
According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).
Read MoreCMOs & The Cross-Channel Marketing Mix, January 2014 [CHART]
Few CMOs report using sophisticated multi-channel attribution methods, impacting their abilities to measure the effectiveness of their campaigns and optimize their strategies.
Read MoreMultiscreen Campaign Budgets, 2013 & 2016 [TABLE]
Marketers expected the share of their budgets allocated to multiscreen campaigns to increase to 50% by 2016, from 20% this year.
Read MoreRetailers' Attitudes Toward eCommerce Platforms, November 2013 [CHART]
Roughly 8 in 10 retailers agree that the future of online commerce lies more with cross-channel or merged channel capabilities.
Read MoreMarketers' Use Of Attribution Models, November 2013 [CHART]
A global survey of marketers has found that the proportion of respondents indicating that they use a sophisticated cross-channel attribution model to measure their online efforts is outweighed by the proportion who don’t track how one form of paid media affects another.
Read MoreTop Factors Driving Increased Spending On Multi-Screen Campaigns, November 2013 [CHART]
By 2016, 88% of client-side marketers, media sellers and agencies believe that integrated multi-screen campaigns will be very important for effectively delivering a marketing message.
Read MoreOffline CPG Sales Life From Cross Media Campaigns By Media Type, 2013 [CHART]
Sales lift during the promotion was highest among those who had viewed the campaign on both TV and digital channels, reaching 12.4%.
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