Multichannel Marketing
Sales Channel Integration In The UK, 2011-2013 [TABLE]
In 2013, just 34% of respondents felt that their channels were well integrated, down from 48% in 2011.
Read MoreMost Effective Tactics For Improving Customer Lifetime Value, April 2014 [CHART]
About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.
Read MoreMarketers' Changing Roles, March 2014 [CHART]
Close to two-thirds of US marketers surveyed believe their roles as marketers will change in the next 12 months, while 4 in 5 feel that their roles will change in the next 3 years.
Read MoreThe Student Marketing Lifecycle [INFOGRAPHIC]
This infographic by Oho illustrates the stages of research a prospective student goes through when deciding which college to attend.
Read MoreMost Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]
Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.
Read MoreMillennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]
Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
Read MoreCMO Adoption Of Key Digital Marketing Capabilities, March 2014 [CHART]
Despite current low take-up, roughly 7 in 10 or more CMOs plan implementation of these capabilities in the next 3-5 years.
Read MoreHighest Priority Omnichannel Programs Among Retailers & Manufacturers, December 2013 [TABLE]
Omnichannel efforts are important, but not necessarily a top priority for retailers.
Read MoreImportant Services When Shopping Online According To Multichannel Buyers, December 2013 [TABLE]
The ability to buy online and pick up in-store was the second most popular retail offering (36%) that US internet users planned to take advantage of during this past holiday season.
Read MoreImportance Of Integrated Multiscreen Communications, August 2013 [CHART]
Two-thirds of marketers spent up to 25% of their media budget on integrated multiscreen campaigns.
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