Multichannel Marketing
Mobile Tech Omnichannel Retailers Use For In-Store Experiences, Q1 2014 [CHART]
The push for omnichannel retailing is driving personalization in the real world.
Read MoreLack Of Marketing Integration, May 2014 [CHART]
Just 7% of respondents said their organizations were prepared to execute cross-channel marketing.
Read MoreMarketers' Cross-Channel Marketing Capabilities, May 2014 [CHART]
Cross-channel marketing was a top priority for the majority of client-side marketers worldwide queried in a May 2014 study by Econsultancy in association with Oracle Marketing Cloud.
Read MoreMarketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]
Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).
Read MoreTop Challenges To Mobile Marketing Success, June 2014 [CHART]
Lack of knowledge about mobile marketing was the No. 1 hurdle to mobile marketing success.
Read MorePreferred Methods Of Researching & Buying From Multichannel Retailers, March 2014 [CHART]
Digital channels are now the method of choice for both product research and purchasing.
Read MoreMobile Email Benchmarks By Industry, Q1 2014 [CHART]
Half of total email opens occurred on a mobile device in Q1 2014.
Read MorePercent Of eCommerce Customers Driven By Social, Q1 2014 [CHART]
43% of US omnichannel retailers said less than 1% of online shoppers coming from a social network made a purchase while visiting the site.
Read MoreSocial Media Tools & Features Used By US Omnichannel Retailers, Q1 2014 [CHART]
94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.
Read MoreMultichannel Marketing's Effect On Select Business Areas, March 2014 [CHART]
Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs.
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