Multichannel Marketing Archives - Page 4 of 18

Top Factors For B2B Marketers' Digital Initiatives, February 2015 [CHART]

87% of B2B marketers say understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years.

New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.

54% of agency professionals cited audience tracking and targeting as the biggest impediments to multiscreen advertising.

70% of agency media professionals cited cross-device advertising as the digital advertising topic they wanted to know more about.

A better understanding of audiences (51%) ranks as the top priority.

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

Three of the top four challenges CMOs cited had to do with content marketing.

43% of respondents could track those who saw a mobile ad across online and offline channels with limitations.

53% of US marketers said they had increased marketing technology investments in the past three years.

Brand building and loyalty were the top online priorities for media and entertainment companies.