Multichannel Marketing
Marketers' Top Pain Points, June 2015 [CHART]
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.
Read MoreStrategies & Tactics With Greatest Effect On Email Marketing, November 2014 [CHART]
Marketers in the DMA research ranked tools that enabled them to find a 360-degree view of customer and brand interaction as the technology that would have the greatest effect on their email marketing efforts.
Read MoreTop Email Marketing Challenges, November 2014 [CHART]
The desire to track the cross-channel consumer is presenting big email marketing challenges.
Read MoreAttribution Models Used By B2B & B2C Marketers, November 2014 [CHART]
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Read MorePlanned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Read MoreMarketers' Plans For Improving The Customer Experience, January 2015 [CHART]
Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.
Read MoreTop Email Marketing Strategies, February 2015 [CHART]
A leading 72% pointed to technology that enables a 360-view of customer/brand interactions.
Read MoreMobile Campaign Effectiveness By Type, November 2014 [CHART]
46% of marketers worldwide reported using some form of mobile marketing, compared with 23% studied in the prior year.
Read MoreTop 3 Business Challenges For Retailers, February 2015 [CHART]
A leading 69% of retailers pointed to their need to be there to meet consumers’ use of mobile as part of their shopping experience as their top challenge.
Read MoreMarketers’ Most Exciting Opportunities, 2014 vs 2015 [CHART]
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.
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