Multichannel Marketing
Top Digital Experience Goals For 2017 [CHART]
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
Read MoreMultiple Social Nerwork Use [TABLE]
More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.
Read MoreMobile Experience Expectations [CHART]
Generally, internet users want a convenient and secure mobile experience.
Read MoreMost Important Factors For B2B Marketers' Future Efforts [CHART]
While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.
Read MoreTop & Most Challenging Lead Nurturing Tactics [CHART]
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Read MoreShare Of Email Clicks By Industry & Device
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Read MoreConsumers' Website Experience Expectations, October 2015 [CHART]
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
Read MoreBuyer's Journey Budgeting [INFOGRAPHIC]
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
Read MoreSocial & Search User Experience Benchmarks, July 2015 [CHART]
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
Read MoreHow Tech Innovation Influences Customer Expectations, January 2015 [CHART]
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.
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