Multichannel Marketing
Top 5 Ways Companies Can Build Customer Loyalty [CHART]
While loyalty programs have been popular in the US for years—with the average American consumer belonging to 18 loyalty programs according to loyalty marketing publisher COLLOQUY—whether these members are active is another story.
Read MoreNumber Of Channels Used To Communicate With Service Providers By Generation [CHART]
via marketingcharts.com Millennials (aged 18-30) are using more channels than ever to contact financial service, telecom, travel, insurance, and healthcare providers, and they are spurring adoption of alternative channels such as SMS, smartphone applications, and social networks, finds a [download page] NICE Systems survey of US, UK and Australian consumers released in June 2012. On…
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