Multichannel Marketing
Channel Integration [CHART]
Roughly half of the company respondents said that their email and website efforts are very well integrated, but far fewer could say the same about mobile messaging (16%), mobile apps (14%), or the mobile web (13%).
Read MoreAffiliate Marketing's Effect On Brand Reputation [CHART]
55% of online buyers always check for deals before purchasing, and 32% typically begin shopping on affiliate sites.
Read MoreRetailers' Multichannel Services [CHART]
Retailers in North America are getting the hint and making store pickup programs a relatively high priority.
Read MoreProfitability Of Multichannel Retail Customers [CHART]
50% of multichannel retail customers are significantly more profitable than single-channel customers.
Read MoreDevices Used To Watch TV & Online Video [CHART]
91.7% of consumers have watched video content on another device besides a television.
Read MoreUS Consumer Trust In Personal Information Online Security [CHART]
Only a minority of US consumers have complete trust that companies protect their personal information online, according to the Q2 2012 TRUSTe Privacy Index.
Read MoreFavorite Ways Teens Communicate With Friends [CHART]
Teens are avid social media users, but when it comes to their preferred methods of communication with friends, social networks barely register, per findings from a Common Sense Media report released in June 2012.
Read MoreRetail Trends In The Next Five Years [TABLE]
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
Read MoreConsumer Attitudes Toward House vs. National Brands By Income [CHART]
Although adoption of store brands has slowed, the switch many CPG shoppers made from national brands over the last few years has stuck, according to findings from an Acosta report released in June 2012.
Read MoreeTailer Customer Lifetime Value By Customer Type [CHART]
Flash sale retailers capture an additional 385% of the amount a customer spends in their first 30 days during the remainder of their first year as a customer, according to a report released in June 2012 by RJMetrics.
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