Multichannel Marketing
Most Popular Digital News Sources, October 2012 [CHART]
A slight majority of digital news consumers get their information from web-native sources like the Huffington Post or the Drudge Report, while 43% use digital versions of established news sources.
Read MoreFocus Of Retailers Tech Budgets, October 2012 [CHART]
Almost half of retailers surveyed in Q2 about their technology spending plans said that SEO, SEM & site research would be a main budget spend.
Read MoreImportance Of Offline Lead Generation Tactics [CHART]
While nearly half of respondents believe the importance of offline tactics has declined over the last three to five years, one-third still believes the importance of these tactics has increased.
Read MoreSocial Media Metrics For Brand Effectiveness, Revenue & Engagement, July 2012 [CHART]
Counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%).
Read MoreHow Consumers Value Multichannel Retail, September 2012 [CHART]
As smart phone penetration grows and the internet becomes an ever more critical shopping medium, it’s not surprising that consumers are placing significant value on the ability to purchase from a retailer through different channels.
Read MoreTop Retail Marketing Business Challenges, September 2012 [CHART]
Slightly more than half of retailer respondents to an RSR Research survey say that customer retention has become more difficult and building customer loyalty is challenging.
Read MoreLeading Multitainment Activities, Q2 2012 [CHART]
Simultaneous usage was more task-based than entertainment-focused.
Read MoreReasons Marketers Use Select Social Media Channels [TABLE]
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
Read MoreContent Optimization Beyond Search [INFOGRAPHIC]
This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.
Read MoreEmail Marketing Metrics For Multi-Channel Retailers [TABLE]
Multi-channel retailers enjoyed year-over-year email open rate increases in Q2.
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