Multichannel Marketing
Cross-Channel Strategy Benefits, December 2012 [CHART]
3 in 4 retailers have a cross-channel strategy (51%) or are working towards one (24%).
Read MoreTop Operational Challenges To Multichannel Retailers, November 2012 [CHART]
Asked to name their top 3 operational challenges, 59% of retailers pointed to coordination with other channels to create a seamless brand experience.
Read MoreAppealing Local Digital Marketing Tactics, September 2012 [CHART]
Local search registration is now used by less than one in four marketers.
Read MoreLocal Digital Marketing Tactics, September 2012 [CHART]
35.9% of North American marketers planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Read MoreBig Data Drove Obama's Victory
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.
Read MoreTV Viewing Tablet Activities, April 2012 [CHART]
Younger tablet owners were most likely to use the devices to watch TV, with more than half of owners under 35 doing so at least weekly, vs. 19% of those 55+.
Read MoreTop Challenges For Cross-Channel Marketers, November 2012 [CHART]
Understanding customer interactions across channels is a leading challenge for cross-channel marketers.
Read MoreConfidence In Conversion Rate Optimization Best Practices, November 2012 [CHART]
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them.
Read MorePrimetime TV Viewing Habits, 2004 vs 2008 vs 2012 [CHART]
Among the 56% of respondents who reported using a TV set “yesterday” during the 8-9 PM hour, 26% said they spent that time watching a recorded program.
Read MoreOffline & Online Price Consistency, June 2012 [CHART]
A recent RetailWire survey suggests that offering different prices across channels will become commonplace.
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