Mobile Search
B2C Mobile Marketing Tactics, November 2012 [CHART]
The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics.
Read MoreTime From Restaurant Searches To Purchase Among Mobile Customers, June 2012 [CHART]
For consumers, the question of what to eat is often followed by ‘What’s nearby?’ Today, smart phones are where many are turning for guidance.
Read MoreMobile Ad Post-Click Behaviors Of Retail & Restaurant Consumers [CHART]
Retail and restaurant advertisers are driving users to websites and stores for purchases by incorporating store locator, site search, and map view.
Read MoreOnline Behavior Of Restaurant Customers By Generation, August 2012 [CHART]
The most popular activity for mobile users searching for restaurant info is simply finding a place to eat nearby, but many users also go beyond that.
Read MoreMost Important Smart Phone Tasks For Travelers, July 2012 [CHART]
Almost eight in 10 smart phone travelers used their device to check on the status of a flight.
Read MoreSearching With Siri [INFOGRAPHIC]
This infographic takes a look at mobile search engine optimization.
Read MoreSearches Prompted By TV, Smart Phone vs. PC [CHART]
22% of smart phone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program.
Read MoreYelp Mobile App Searches
Roughly 40% of all Yelp searches come from their mobile apps.
Read MoreGerman Mobile Ad Spending, 2010-2016 [CHART]
eMarketer estimates mobile ad spending in Germany, including spending on banners, rich media, video and search, will rise nearly 85% this year to $225 million.
Read MoreMobile Activities [CHART]
Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.
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