Mobile Search
How Mobile Affects Local Marketing Mix [CHART]
While many brands and retailers have a vague understanding of the importance of localizing their marketing efforts, they simply aren’t doing it effectively — if at all.
Read MoreSmall Businesses & Search Optimization, February 2013 [TABLE]
While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.
Read MoreMobile Search Engine Traffic Market Share, Q4 2012 [CHART]
Mobile activity on Google far outpaced Yahoo and Bing.
Read MoreUS Mobile Paid Search Budgets By Tablets & Smart Phones, Q4 2012 [CHART]
Mobile devices grew to account for 18% share of US paid search budgets in Q4 2012, from 16.3% in Q3.
Read MoreTime Spent On PCs vs Smart Phones By Content Type, July 2012 [CHART]
eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013.
Read MoreGlobal Mobile Ad Prompts, Q3 2012 [CHART]
Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns.
Read MoreTime Spent Online By Activity & Device, 2012 [CHART]
Social media captures 31% of smartphone internet time, compared to 18% of PC internet time.
Read MoreUS Retail Search Advertising Metrics By Device, November 2012 [CHART]
While mobile devices were a big influence on e-commerce sales on Black Friday and Cyber Monday, mobile phones haven’t performed well in paid search.
Read MoreHow In-Store Online Research Affects Purchase Decisions [CHART]
Most in-store online shoppers (62 percent) actually wound up buying the item they were considering but many of them bought it online (showrooming).
Read MoreTablet Product Searches Prompted By TV By Generation, November 2012 [CHART]
7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.
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