Mobile Search
Mobile Search Behavior, April 2013 [TABLE]
40% of mobile searches are conducted while users are watching TV.
Read MoreMobile Search Behavior By Daypart [INFOGRAPHIC]
77 percent of mobile searches taking place during the study period took place at home or at work.
Read MoreLocal Business Searches Resulting In Purchase By Device, March 2013 [CHART]
Almost 86 million people use their mobile phones to seek local business information in the US.
Read MoreUS Mobile Search Advertising Metrics By Device, Q1 2013 [CHART]
Search advertising spending on tablets increased by 113% year-over-year in Q1 2013, representing 64% of mobile search spend.
Read MorePost-Mobile Search Activity Timing, March 2013 [CHART]
73% of mobile searches trigger additional action and conversions.
Read MoreWhy People Use In-Store Wi-Fi By Gender, Q4 2012 [TABLE]
More than nine in 10 American smart phone owners had used their device while at a physical store location.
Read MoreMobile Advertising Post-Click Behavior, 2012 [CHART]
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.
Read MoreCollege Students' Top Mobile Activities, November 2012 [CHART]
When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.
Read MoreFrequency With Which College Students Find Deals On Mobile Devices, November 2012 [CHART]
Nine out of 10 college students reported using their phones to scour for deals, coupons and specials; just 10% said they never did so.
Read MoreMobile Website Features Of Alcohol Brands, December 2012 [CHART]
About nine in 10 alcohol brands incorporate links to social networks into their mobile websites.
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