Mobile Search
Global Mobile Ad Revenues & Format Shares, 2011 vs 2012 [CHART]
Global mobile ad revenues grew by 83% year-over-year in 2012, climbing from $4.8 billion to $8.9 billion.
Read MoreUS Mobile Ad Spending Share By Format, 2011-2017 [TABLE]
eMarketer expects search will account for 51.7% of mobile ad spending this year.
Read MoreUS Mobile Search Ad Spending By Device Type, Q2 2013 [CHART]
Tablets took a greater share of mobile paid search spend than mobile phones, as tablet devices are seen as important real estate that drives conversions, especially among online shoppers.
Read MoreUS Mobile Search Advertising Growth By Metric & Device, Q2 2013 [CHART]
US mobile paid search spend more than doubled year over year on both smart phones and tablets. By comparison, total search spend was up only 7% over Q2 2012.
Read MoreUS Mobile Search Advertising Trends, Q2 2013 [CHART]
There doesn’t seem to be any slowdown in mobile search ad spending, which has doubled on a year-over-year basis for several quarters now.
Read MoreMobile Coupons & In-Store Purchases – Parents & Millennials, June 2013 [CHART]
1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device.
Read MoreRestaurant Mobile Advertising Tactics, Q1 2013 [CHART]
Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media.
Read MoreGlobal Hotel Website Visits By Device, Q4 2012 [CHART]
Google predicted that US hotel searches would be up 24% in 2013 overall, but that includes a 68% uptick in searches from mobile devices against a 4% decrease in desktop queries.
Read MoremCommerce Activities Of Affluent Americans By Device, April 2013 [TABLE]
Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.
Read MoreMobile Video Discovery Methods, May 2013 [CHART]
35% of mobile device owners watch videos on their device.
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