Mobile Search
Frequency Of In-Store Mobile Research By Price, September 2013 [CHART]
The higher the product’s price, the more likely mobile shoppers will conduct an information research while in-store.
Read MoreAverage Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]
US smartphone users averaged 2.20 actions after conducting a mobile travel search.
Read MoreDemographics Of Mobile In-Store Price Comparers, January 2013 [TABLE]
12% of US mobile phone owners in the 50-to-64 age group had used those devices in the prior 30 days to compare prices in-store.
Read MoreTravel Search Advertising Click Share By Device, Q1 2012-Q1 2013 [CHART]
Between Q1 2012 and Q1 2013, the majority of US travel and leisure paid search clicks came from PC searches, but the proportion from mobile devices had risen fairly steadily.
Read MoreMultitainment In The UK, August 2013 [CHART]
Media stacking is more common than media meshing, with 49% of UK adults engaging in the former on a weekly basis, compared to 25% for the latter.
Read MoreCoupon Users By Source & Age, July 2013 [CHART]
Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels.
Read MoreIncremental Mobile Search Advertising Clicks, July 2013 [CHART]
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.
Read MoreLikelihood Of Mobile Gas & Convenience Store Searchers To Decide, July 2013 [CHART]
Smart phone and tablet users who search for gas and convenience store information tend to be ready to act on what they find.
Read MoreMobile Share Of Search Engine Traffic, Q2 2012 – Q2 2013 [CHART]
Smart phones and tablets combined accounted for 26% of organic search traffic in Q2, up from 15% a year earlier.
Read MoreMost Popular Types Of Mobile Marketing Worldwide, May 2013 [CHART]
49% of respondents used mobile email, compared with 38% who said they used SMS or MMS and 20% who cited push notifications.
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