Mobile Marketing
Top 10 Most Popular Smart Phone Apps, May 2014 [CHART]
Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms.
Read MoreUse Of Apps In-Store By Age Group, July 2014 [CHART]
Overall, 41% of consumers reported using mobile applications while shopping in stores.
Read MoreTotal Global Ad Spending, 2012-2018 [CHART]
Advertisers worldwide will spend $545.40 billion on paid media in 2014.
Read MoreMedia Multitaskers By Age & Gender, July 2014 [CHART]
Some 43% of US adults are media multitaskers who regularly go online while watching TV.
Read MoreLength Of Time People Keep Their Mobile Devices, March 2014 [TABLE]
Over half of smart phone and tablet owners are toting devices purchased within the past year.
Read MoreTop Mobile Phone Activities For Hispanics, March 2014 [TABLE]
As a whole, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as their non-Hispanic counterparts.
Read MoreMobile App Use, Q4 2011-Q4 2013 [CHART]
Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013.
Read MoreTop Smart Phone Activities By Generation, July 2014 [TABLE]
Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
Read MoreTypes Of Mobile Apps US Hispanics Use, December 2013 [TABLE]
Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.
Read MoreFavored Social Channels For Customer Service, July 2014 [CHART]
Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.
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