Mobile Marketing
Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).
Read MoreShare Of Time Spent Using Mobile Browser vs App, April 2014 [TABLE]
Easy access and mobile optimization were the top reasons smartphone apps had grabbed the majority of time spent with leading US digital media properties.
Read MoreShare Of Time Spent With Online Media By Mobile Platform, February 2013-May 2014 [TABLE]
As mobile as a portion of digital media time hit 60%, smartphone and tablet apps showed even more impressive growth over the prior month.
Read MoreGlobal Net Mobile Ad Revenue By Company, 2012-2014 [TABLE]
Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.
Read MoreShare Of US Wireless-Only Households, H2 2010-H2 2013 [CHART]
Some 41% of US households were wireless-only during the second half of 2013.
Read MoreTablet Ownership Among Households With Kids, 2011-2014 [CHART]
Research published by Ipsos MediaCT also showed impressive growth in tablet ownership among US households with children, or children themselves.
Read MoreTablet Ownership Among Households With Kids, 2013 vs 2014 [CHART]
Tablet ownership in households with children ages 2 to 12 rose from 50% in 2013 to 59% in 2014.
Read MoreTablet Magazine Ad Recall, July 2014 [TABLE]
When asked about a specific ad, 52% of tablet magazine readers recalled seeing (or Noted) the ad.
Read MoreMost Valuable Online Channels For Driving Store Traffic, July 2014 [CHART]
eCommerce sites are the most valuable digital channel for driving traffic to physical stores.
Read MoreDemographics Of Online Daters, June 2014 [TABLE]
Just over one-fifth of US internet users had used an online dating site or mobile app, and only 6% admitted to currently using one.
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