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Mobile Marketing

Primary Device Used When Sharing Social Content By Channel, Q2 2014 [CHART]

US internet users logging on to Pinterest via mobile were three times more likely to pin than desktop users.

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Mobile's Share Of Organic Search Traffic, Q2 2012-Q2 2014 [CHART]

Mobile devices accounted for 34% of US organic search visits during the second quarter of the year, up from 31% during Q1.

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Mobile Share Of Global Payment Transactions, Q2 2014 [CHART]

Mobile web transactions accounted for roughly 22% of global payment transactions during the second quarter.

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Top Benefits Of Online Tune-In Advertising, June 2014 [CHART]

The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.

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Top Online Marketing Tactics For Customer Retention, July 2014 [CHART]

Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.

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Device Penetration Among US College Students, July 2014 [CHART]

College students (aged 18-34) own an average of 6.8 devices each, steady from last year.

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Attitudes Toward Online Shopping By Generation, December 2013 [TABLE]

In November 2013, 44% of boomers said they showroomed.

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Types Of Advertising To Which College Students Pay Attention, July 2014 [CHART]

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

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Daily Reach Of TV vs. Online Video By Country, July 2014 [CHART]

Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.

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Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]

Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened.

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