Mobile Marketing
Acceptable Forms Of In-Store Location "Stalking," April 2014 [CHART]
Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.
Read MoreEffectiveness Of Mobile Advertising, January 2014 [TABLE]
53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.
Read MoreMobile Behavior By Device Type, March 2014 [TABLE]
Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
Read MoreOnline Channels Used For Acquisition vs. Retention, August 2014 [CHART]
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.
Read MoreMost Innovative Tech Brands, August 2014 [CHART]
Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey.
Read MoreMarketing Channel Ownership Claims Of CMOs & CIOs, August 2014 [CHART]
When it comes to mobile applications, a significant majority of both CMOs (74%) and CIOs (86%) believe that they are in control.
Read MoreSmart Phone Ads That Prompt Action, August 2014 [CHART]
Mobile device owners are developing more favorable attitudes to mobile ads.
Read MoreHealth Care Professionals' Content Consumption, April 2014 [CHART]
Fully 79% of US physicians polled reported using smartphones for professional purposes in March 2014, and 51% used tablets.
Read MoreHealth Care Professionals Daily Time Using Devices, April 2014 [CHART]
99% of medically qualified healthcare professionals worldwide, such as physicians and doctors, used a personal computer or laptop for work-related activities daily.
Read MoreSocial Media Channels Used By Millionaire Investors, July 2014 [CHART]
Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used.
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