Mobile Marketing
Most Popular Social Apps Among Millennials, June 2014 [CHART]
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.
Read MorePaid Search Performance, Mobile vs Desktop, Q2 2014 [CHART]
Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse.
Read MorePercent of Paid Search Advertising Allocated To Mobile, Q2 2014 [CHART]
As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time.
Read MoreFrequency With Which Americans Unplug All Technology, July 2014 [CHART]
July 2014 research found that 60% of US internet users were almost always connected.
Read MoreConsumers & Marketing In An Always-On World [PRESENTATION]
eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.
Read MoreUS Smart Phone Penetration, January 2012 – June 2014 [CHART]
Some 71.6% of US mobile subscribers owned a smartphone during the 3 months ending in June (Q2), up from 68.8% in Q1 and 59% in Q2 2013.
Read MoreEnterprises' Most Popular Mobile Messaging Types, August 2014 [CHART]
Roughly 9 in 10 enterprises are either using or plan to in the next year use time-sensitive reminders and notifications through mobile channels.
Read MoreHow People Buy Sporting Event Tickets, Q1 2014 [CHART]
Fully 37% of sports fans said they bought their tickets via mobile phone or tablet.
Read MoreFrequency Of Arranging Sporting Event Plans Via Mobile, Q1 2014 [CHART]
44% of US mobile phone users planned to go to a live sporting event this year, with football, basketball and baseball the most popular.
Read MoreShoppers' Top In-Store Mobile App Activities, April 2014 [CHART]
Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.
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