Mobile Marketing
Why People Don't Click On Mobile Ads, March 2014 [CHART]
The most popular reason smartphone and tablet users hadn’t clicked on mobile ads in the past month was because they just weren’t interested in the offering.
Read MoreMobile Ad Clicks By Site & App, March 2014 [CHART]
70% of US adults who used smartphones, tablets or both had encountered mobile ads in the past month.
Read MoreOnline Video Ad View Share By Content Length & Device, Q2 2014 [CHART]
Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience.
Read MoreMost Effective Inbound Marketing Tactics, August 2014 [CHART]
Respondents considered marketing content creation among their most effective inbound marketing tactics.
Read MoreProgrammatic Ad Spending Priorities, June 2014 [CHART]
84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.
Read MoreGlobal Mobile Ad Revenues By Format, 2012 vs 2013 [CHART]
Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013.
Read MoreMost Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]
Local deals and offers on Facebook have a strong pull with youth.
Read MoreMobile Share Of Search Ad Spending & Clicks, Q2 2013 vs Q2 2014 [CHART]
Mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients.
Read MoreSnapchat Penetration, April 2013-June 2014 [CHART]
Snapchat penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier and closing in on Instagram (54.6%).
Read MoreConsumer Familiarity With Connected Cars, May 2014 [CHART]
While 56% of US car owners had heard of connected cars, just 14% were actually familiar with what they were and could do.
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