Mobile Marketing
Online Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]
Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.
Read MoreMobile Share Of eCommerce Spending, Q2 2010-Q2 2014 [CHART]
Mobile commerce spending grew by 47% year-over-year in Q2, buoyed by a 75% gain in tablet spend (as opposed to a 29% rise in smartphone commerce).
Read MoreMobile Ad Response By Gender, August 2014 [CHART]
Men respond more to ads in mobile browsers, while women are more likely to swipe or click on in-app ads.
Read MoreMost Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]
More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.
Read MoreSmart Phone Penetration In Top 15 Local Markets, May 2014 [CHART]
Smart phone adoption stood at 72% of Americans mobile subscribers aged 13 and older in May.
Read MoreLarge Enterprises' Online Budgets By Technology, August 2014 [CHART]
Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years.
Read MoreMarketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreChanging Marketing Media Mix, August 2014 [CHART]
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
Read MoreEmail Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
Read MoreTime Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]
For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.
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