Mobile Marketing
Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]
Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.
Read MoreMost Popular Streaming Video Devices, August 2014 [CHART]
While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles, Blu-ray or DVD players, Roku boxes, and smart TVs.
Read MoreWhen People Check Their Smart Phones, June 2014 [TABLE]
US smartphone users are actually laggards in the morning, and relatively casual about checking their phones at night, compared with smartphone users in several other developed internet markets.
Read MoreMobile App Open Rates With Notifications Enabled vs Disabled, July 2014 [CHART]
Users who had enabled push messages were between two and three times more likely to launch the app over the four months post-download.
Read MoreEffect Of Notifications On Opening An App By Category, July 2014 [CHART]
Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up.
Read MoreUS iPhone Owners Who Plan To Upgrade By Phone Model, June 2014 [CHART]
A June 2014 study by comScore MobiLens found that 35% of all iPhone owners in the US planned to upgrade their phones within the next six months.
Read MoreCollege Students' Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]
The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.
Read MoreTop Mobile Apps By Age, June 2014 [TABLE]
Facebook is the top mobile application for each age group.
Read MoreB2B Marketers' Satisfaction With Data-Driven Tactics, August 2014 [CHART]
Slightly more than two-thirds of B2B marketers are using data to analyze customers.
Read MoreOnline Leaders & Followers, August 2014 [TABLE]
96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,
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