Mobile Marketing
Select Technologies Used By US Woman Aged 18-34, 2014 & 2018 [CHART]
US millennial women make up a huge group that is almost impossible to characterize.
Read MoreConsumers' In-Store Smartphone Usage [INFOGRAPHIC]
84% of smartphone shoppers use their device while shopping in a store, and one in three will use it to find the information they need rather than ask an employee.
Read MoreGoogle Organic CTR Study [PRESENTATION]
Study shows how the click-through rates for organic listings on Google are affected by different features that appear in the SERPs in 2014.
Read MoreReasons People Subscribe To A Company's Text Messages, September 2014 [CHART]
Only half of consumers would subscribe to a company’s text messaging program.
Read MoreUS Small Business Onwers Who's Site Is Mobile-Optimized, July 2014 [CHART]
Just over half of small business owners whose businesses had a website also had a mobile site or one that was optimized for mobile.
Read MoreMarketers' Use Of Personalization/Targeting Technology, May 2014 [TABLE]
Web analytics and email marketing were the most-used targeting tools.
Read MoreInfluence Of Email On Consumer Purchase Decisions, September 2014 [CHART]
Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication.
Read MoreConsumer Attitudes Toward Cloud Computing, May 2014 [CHART]
39% of US internet users reported using the cloud.
Read MoreGlobal Change In Programmatic Ad Spending By Channel, 2013 vs 2014 [CHART]
Between January 2014 and April 2014, programmatic video ad spend worldwide on Turn’s platform grew 65% over the same period in 2013.
Read MoreOnline Purchase Plans By Category & Region, September 2014 [TABLE]
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
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