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Mobile Marketing

US College Students' Back-To-School Purchase Influences, August 2014 [TABLE]

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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Local SEOs' Most In-Demand Services, September 2014 [CHART]

For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.

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The Biggest Holiday Shopping Days [INFOGRAPHIC]

Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.

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Share Of Video Posts By Social Network [VIDEO]

The recent trend is clearly showing that content marketers are directly uploading video content to Facebook, meaning that Facebook is retaining the traffic at the expense of YouTube.

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10 Marketing Trends For 2015 [INFOGRAPHIC]

This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.

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Global Smart Wristband Shipments, 2014 & 2015 [CHART]

The number of wearable band shipments worldwide is expected to jump 129% between 2014 and 2015 to hit 43.2 million units.

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US Wearable Device Sales By Segment, 2014-2020 [TABLE]

Smart watches were expected to rule the segment, accounting for around 60% of US wearable device sales in 2014.

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Purchase Considerations For Smart Watches By Select Countries, August 2014 [TABLE]

Price was the top criteria when it came to purchasing a smart watch among smartphone users in the UK, US, Germany and South Korea.

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Mobile App Consumption Increases By Category, 2013-2014 [CHART]

The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month.

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Online Video Consumption By Device & Duration, Q2 2014 [CHART]

A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length.

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