Mobile Marketing Archives - Page 84 of 322

American Mothers' Daily Smartphone Activities, July 2014 [CHART]

Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more.

NFL Fanatics vs Casual Fans [INFOGRAPHIC]

Highly engaged fans (43%) are 2x more likely to stream NFL games on their mobile device compared to casual fans (21%).

NFL Fans In-Stadium Mobile Behavior [INFOGRAPHIC]

NFL fans use their mobile devices in the stadium to take pictures (57%), text (46%), post to social media (34%), check NFL scores or Fantasy Football stats (33%) or shop for NFL merchandise (7%).

NFL Fans Mobile Social Sharing [INFOGRAPHIC]

One in three football fans share NFL information via their mobile device, according to a RadiumOne mobile survey.

NFL Fans Gameday Mobile Behavior [INFOGRAPHIC]

Over one third of respondents who attend NFL games use their mobile devices in the stadium.

NFL Mobile App Use [INFOGRAPHIC]

77% of fans have 2-3 NFL focused apps (ESPN/Yahoo) on their smartphone for real-time monitoring, according to a RadiumOne mobile survey.

NFL Content Consumption On Mobile

54% of fans engage with NFL content on their mobile devices, according to a RadiumOne mobile survey.

Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]

Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.

Sucky Presentations, Twitter Vendettas & Audio Cards [PODCAST]

Episode 68: BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google’s Dr. Chats & much more.

Consumers' Restaurant-Related Online Activities, October 2013 [CHART]

In an October 2013 study of US consumers conducted by the National Restaurant Association, 23% of survey respondents had ordered food using a smartphone or tablet in the past month.