Mobile Marketing Archives - Page 82 of 322

Mobile Geo-Based Ads By Accuracy Of Location, Q2 & Q3 2014 [CHART]

Hyperlocal campaigns grabbed the largest share of accurate ad impressions served in the US in Q3 2014, at 46%.

Mobile Tech Omnichannel Retailers Use For In-Store Experiences, Q1 2014 [CHART]

The push for omnichannel retailing is driving personalization in the real world.

Marketing Channel Integration, October 2014 [CHART]

On average, only 45% of digital marketers integrate any two channels.

US Omni-Channel Shopping Activity By Category, October 2014 [CHART]

On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.

Mobile Share of Online Video Views, 2012-2014 [CHART]

Mobile now accounts for more than one-quarter of online video views.

Frequency With Which Millennials Use Businesses' Mobile Sites, June 2014 [CHART]

Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.

Millennials' Attitudes Toward Mobile Devices, June 2014 [CHART]

Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.

Facebook Ad Share Worldwide By Device, 2013-2014 [CHART]

Mobile ad spending on Facebook passed desktop in Q1 2014 to account for the lion’s share of ads on the social network.

American Travelers Who Would Use A Home / Lodging Rentals Service, April 2014 [CHART]

Among the 29% of leisure travelers who had heard of home rental services, respondents were split on whether or not they would use them, with answers skewing slightly toward the negative.

Familiarity With Home / Lodging Rentals Services, May 2014 [CHART]

Just 8% of US leisure travelers had heard of and used a home and lodging rentals service such as Airbnb or HomeAway.