Mobile Marketing Archives - Page 80 of 322

Sources Mobile US Hispanics Use To Research Products, August 2014 [CHART]

53% of Hispanic mobile buyers looked for online product reviews on their smartphones and tablets.

US Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet.

Nearly two-thirds of global marketers polled by Kenshoo in Q2 2014 said mobile search underperformed compared with desktop search campaigns.

eMarketer estimates that 40.7% of the US population will use a mobile phone to search the internet at least once per month in 2014.

29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.

Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.

Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%).

The top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops.

The big surprise in affluents’ media usage is the way older and younger age groups access media.

Wearable device shipments are expected to grow by triple-digit percentages this year.