Mobile Marketing
Growth In Time Spent On Mobile Web & Apps, Q1 vs Q3 2014 [CHART]
Americans spent almost 3 hours per day with mobile apps and the mobile web during Q3 2014.
Read MoreChanging Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
Read MoreCompanies That Connect With Mobile Users Across Channels, June 2014 [CHART]
43% of respondents could track those who saw a mobile ad across online and offline channels with limitations.
Read MoreMarketers' Confidence In Measuring Mobile Ad ROI, June 2014 [CHART]
Nearly all marketers increased their mobile ad budget in 2014—93% worldwide.
Read MoreAmericans' Use Of Communication Devices By Age Group, November 2014 [CHART]
Americans under the age of 50 said that texting was the form of communication they most frequently used.
Read MoreBenchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]
Direct-to-site customers represent the most valuable mobile commerce traffic segment.
Read MoreB2B eCommerce Website Features, November 2014 [CHART]
66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.
Read MoreAspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
Read MoreB2B Marketing Technologies & The Customer Journey, November 2014 [CHART]
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Read MoreFrequency US Students' Technology Use For Schoolwork By Device, February 2014 [TABLE]
60% of child and teen internet users turned to a tablet for schoolwork.
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