Mobile Marketing
US Paid Search CTR By Ad Position & Device, Q2 2014 [TABLE]
CTRs were better for first-position paid search ads run in the US on smartphones, tablets and desktops, with respective rates of 4.9%, 4.3% and 3.2%.
Read MoreUS Teens' Preferred Social Networks, October 2014 [CHART]
Teens continue to gravitate to Instagram and away from Facebook.
Read MoreHow Shopping Apps Can Improve, October 2014 [CHART]
Asked to identify the top-3 of 11 areas of improvement, 44% of mobile device owners (smartphones and tablets) cited unique savings or discounts.
Read MorePrimary Mobile Channels Through Which NFL Fans Share Content, September 2014 [CHART]
54% of fans accessed NFL content on their mobile devices.
Read MoreFootball Fans' Game Day Mobile Frequency, September 2014 [CHART]
71% of US football fans ages 18 to 74 engaged with their mobile devices on game days.
Read MoreUS Tablet Users & Penetration, 2013-2018 [CHART]
147.1 million people in the US will use a tablet of any kind at least monthly this year.
Read MoreUS iPad Users & Penetration, 2013-2018 [TABLE]
Growth in the number of US iPad users was still nearly 30% last year, but this will plummet to 5.7% this year and continue dropping—quickly—through 2018.
Read MoreMobile Ad Engagement, October 2014 [TABLE]
While more than 72% of US mobile device users had seen ads on their mobile devices, just around one-quarter of those users actually clicked on them.
Read MorePreference For Free vs. Paid Mobile Apps, October 2014 [TABLE]
35.7% of US internet users found free or low-cost apps supported by in-app ads the most appealing when downloading mobile apps.
Read MoreGlobal Mobile Broadband Adoption, 2014-2018 [CHART]
From a global perspective, mobile broadband networks are still in the early stage of adoption.
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