Mobile Marketing
Important Features For Meeting Apps, October 2014 [CHART]
The most important features of a meeting apps are access to meeting or events schedules and access to meeting or session descriptions.
Read MoreMobile In-App Ad Monetization By Day Of The Week, Q3 2014 [CHART]
The highest click-through rates and eCPMs for in-app ads were on Thursdays and Fridays.
Read MoreContent Sharing Activities By Category, Q3 2014 [CHART]
Business and Finance content sees above-average sharing on desktops (+24%).
Read MoreHow People Respond To Shopping Problems In Mobile Apps, October 2014 [CHART]
Asked what they do when they struggle using a mobile app for shopping, 51% close the app and abandon their shopping cart.
Read MoreMillennial Voters Reliance On Mobile For News, October 2014 [CHART]
Some 53% of Millennials (18-34) agree that their primary source of news and information is their smartphone or tablet.
Read MoreUS eBanking Use & Penetration, 2013-2018 [TABLE]
This year, 129.0 million adults in the country will access their bank, credit union, credit card or brokerage account via any device at least monthly.
Read MoreBanking Channel Use By Frequency, September 2014 [TABLE]
45% of US internet users said they used online banking once a week.
Read MorePublishers & Mobile Email Optimization, September 2014 [CHART]
One-third of publishers said that mobile email optimization was a challenge.
Read MorePublishers' Email Marketing Challenges, September 2014 [CHART]
List growth was the most common hurdle, cited by the majority of respondents.
Read MoreUS Search Ad Click Share By Ad Position & Device, Q2 2014 [CHART]
eMarketer expects 129.0 million US smartphone users to search via mobile browser or app on their phones this year.
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