Mobile Marketing
Devices Full-Time American Workers Use At The Office, December 2014 [CHART]
71% of American workers use desktop computers to get work done in the office.
Read MoreMost Effective Channels To Promote B2B Events, December 2014 [CHART]
Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.
Read MoreOnline Ad Revenue Share By Format, 2013 vs 2014 [CHART]
Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.
Read MoreBudgets From Which Mobile Ad Spending Is Drawn, October 2014 [CHART]
Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.
Read MoreUS Online Video Completion Rates By Device, Q2 2014 [CHART]
Few videos were watched to full completion during Q2, reports Adobe.
Read MoreUS Smart-Home Service Revenues, 2014 & 2019 [CHART]
Smart-home service revenues should double between 2014 and 2019.
Read MoreUS Smart-Home Device Shipments, 2014-2017 [CHART]
Shipments of both smart-home devices and controllers will rise by 20% or more annually in the coming years.
Read MoreMobile Activities While Researching Business Purchases, May 2014 [CHART]
Execs wanted a mix of content and information when researching via smartphone.
Read MoreMost Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).
Read MoreShare of Time Spent Watching Original TV Shows By Device, October 2014 [CHART]
Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV.
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