Mobile Marketing
Top 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Read MoreMobile Streaming By Age Group, December 2014 [CHART]
Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.
Read MoreConsumer Electronics Purchase Intent, December 2014 [CHART]
8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them.
Read MoreVisitors To Travel Content By Device, July 2014 [TABLE]
61.1 million consumers were expected to look up information prior to a trip via a mobile device this year—representing 47.4% of digital travel researchers.
Read MoreDevices Use To Share vs Browse Travel Content, September 2014 [CHART]
51% of travel content social shares by US internet users took place through a smartphone or tablet.
Read MoreShowrooming Consumers, Q3 2013 vs Q3 2014 [CHART]
35% of US internet users showroomed, including nearly half of millennials and even 28% of seniors 65 and older.
Read MoreHow People Plan To Use Smart Phones For Holiday Shopping, October 2014 [CHART]
Only 14% of US smartphone owners said they planned to make a purchase on such devices this holiday season.
Read MoreUS Mobile Buyers As A Percentage Of Mobile Shoppers, 2013-2018 [TABLE]
While the vast majority of retail purchases still take place in stores, the purchase decision process increasingly flows through smartphones.
Read MoreAmerican Mobile Shoppers By Device, 2013-2018 [TABLE]
Millions of Americans use their smartphones while shopping every day.
Read MoreHow Visual Search Affects Retail mCommerce, September 2014 [TABLE]
According to data from BloomReach based on performance on its platform, visual source gives a boost to various retail metrics.
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