Mobile Marketing Archives - Page 67 of 322

App Push Message Click Rates, November 2014 [CHART]

App push messages sent during the week have on average 66% higher click-through rates than those sent on the weekend.

76% of mothers share their TV-viewing time with internet usage, up from 66% in 2013.

About six in 10 mothers describing the device as ‘like my backup brain.’

Consumers were most likely to plan on finding things to do with friends and family during the week following Christmas, cited by 58%.

Adult tablet users are more likely than adult smartphone users to redeem mobile coupons.

By 2016, 44.5% of marketers are expected to offer mobile coupons.

Content longer than 10 minutes accounted for nearly 70% of time spent watching tablet video—more than the 63.0% share for desktop.

Mobile phones and tablets accounted for a combined 30% share of digital video views worldwide in Q3 2014, a quarter-over-quarter increase of 20%.

While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.

Just like throughout the year, mobile devices are far more useful for checking prices than charging purchases during the holidays.